Offline Marketing
November 9, 2020
Photography and Videography are the Only Languages All People Around The World Can Understand!
The world began to use this language less than 200 years ago. This language is passed by many developments. In the beginning, people used chemical materials and heavy equipment. After many changes happen. This language gained many features as it became less in size and easier to use.
Photography is the art of creating images by recording lights. Either electronically or by the means image sensor. It is employed in many fields science manufacturing and business as well as it is used in video production and art.
Seven types of photography:
1) Portrait Photography
One of the most common types of photography is concerned with personal and family events like engagements and weddings. Photographers here focus on face reactions and eyes. Also, he can zoom in on the body or close up. They use lights to convey tones and emotions.
2) Photojournalism
- This is a particular form of photography aimed to capture and edit. Collecting news is mainly the most important one, even historically, And presenting it in a way like they are telling a story. photographers here acting like reporters they have to convey news truthfully. They cover local and international events.
3) Fashion Photography
This kind of photography cares about clothing, shoes, and accessories. This appears to be a challenge because the photographer must have acknowledged fashion and new trends worldwide. People prefer this type because it depends on creativity and how the photographer uses his talent in attracting clients or publishing it in magazines and online.
4) Sports Photography
It covers all different kinds of sports from local leagues to international ones. It also catches coaches and players transfers and captures fans in perfect moments. Many points distinguish sports photography like passion and dramatic moments that affect the events. Photographers must be keen up to take shots quickly. And be alert to the fastest actions around them.
5) Still Life Photography
It is a kind of photography used for the depiction of inanimate subject matter with commercial and artist. People use it in advertising for products like photos that appear in magazines and catalogs.
6) Editorial Photograph
It illustrates a story or article typically used for newspapers. It can educate readers and it can be found in textbooks, essays, and documentaries. A good editorial photographer should be able to get the essence of a brand without explicitly having to feature a logo within the shot.
7) Architectural Photography
Its primary objective is to take photos of bridges, cityscapes, and buildings. There are two types of architecture for buildings interior and exterior. Exterior takes advantage of available light by the day or at night it uses light from adjacent streets. Interior can be done with the light transmitted through windows and skylights. Also, architectural photographers use supplemental lights.
Videography
It’s the process of using moving images, the use of videography goes beyond traditional uses like media production gaming and animation Also it can be used in the medical field for diagnosing many diseases.
Videography includes many types:
1) Time Lapse Video
The most preferred type for the creators and the audience. It concerns natural aspects like floating waves and clouds, sun, and moon rising. It gives ideas about the entire world.
2) Review Videos
Many people depend on this type heavily when they are looking for a specific product they need to buy. It gives information about the advantages and disadvantages of the product. So it influences people's opinions. Also, it provides reviews of new films. The most important here is the trusted sources.
3) Prank Videos
If you are looking for something funny or social for jokes. This type fits your need because it concerns funny tricks and jokes that are made by public figures and friends.
4) Interview
It enables you to contact your employees as interviewer and interviewee. If you would like to discuss anything related to your business. Also, you can contact your clients
5) Promotional Videos
The best way for building relationships and getting engagement with customers. The promotional video is telling people about your product and service. You can announce your product and service features in many seconds. The challenge here is to provide all the benefits clearly in a short time.
6) Tutorial
Do you have the ability to teach something to people or can you influence others? This type is the best way to share your knowledge with others in any field that you have experience in. You can see many people making videos about cooking or discussing mathematical cases or encourage people to learn new skills.
7) Animation
An efficient path for presenting your message for leaving a good feeling in the viewer's mind. it's used to reveal the stress. It’s a great way to position your services and products because it's easy and simple to make and people can interact with it.
8) Webinars
Used for providing valuable ideas. It seemed to be life events helping people who are looking for a review for a particular subject. Also, it can be used for traveling information among large distances between people quickly and easily.
Finally , Nothing is better than photography and videography for your business because it tells your story to customers briefly. it gathers engagements and increases the likelihood of people to act. No matter how powerful your marketing you still need it because it helps you position your business.