Photography and Videography
November 9, 2020
Design and Video
November 9, 2020
Why is offline marketing important to your business?
Offline marketing is the marketing cycle that we live with all the time.
Traditional marketing campaigns are television and radio advertisements and event planning.
Your ad will focus on one thing and deliver to your target audience to hear you.
Traditional marketing is a type of marketing in which advertisements posted in many places other than the Internet. It is a traditional method of marketing that was popular before the advent of the Internet and is still widely used by almost all companies large and small that want to maintain their position in the market.
What are the most common types of traditional marketing?
TV and radio ads
advertising products
Print ads
billboards
Magazine ads
Newspaper ads
Flyer
Sponsorship
What is the need for offline marketing?
According to the recent stats, it has been found that only 48% of the total population is actively using the internet in some way, or the other rest are still deprived of the internet. The majority of this section that does not use the internet belongs to either the rural or backward areas or poor sectors, etc.
Now since the companies have to target their customers in mass they simply can’t rely on the internet for the advertising. But with the help of offline marketing, they can reach the people who are far from the reach of the internet.
Even if someone has no television and does not read the newspaper, still they can come in contact with an advertisement via the banners or the billboards and radio broadcasts. Thus the need for offline marketing can never be replaced with the online platform.
Thus even though it appears like the arrival of the internet would bring an end to advertising through print media, it does not seem to come true in the near future whatever. Also according to one recent research that was conducted by Google, it was found out that many people get aware about the product or the brand by first knowing about it through the online method like the newspaper, radio, and television and then go to the online sites to search for the products.
Therefore, offline marketing is very essential for companies and businesses to increase the popularity of their brand and hence increase the sales of their products.
The benefit of offline marketing:
One of the offline marketing benefits that have been proven time and again. With offline marketing, it becomes easy to convert the customers into potential buyers as they get to see the same ad in many different ways on print media like the newspaper, television, and even hear about it on the radios. This way brings out the maximum possibility to increase one’s customer base.
It makes the business more tangible as a result of which customers actually get to have a look at the products in persons and not just virtually on the website.
With the help of offline marketing, not just the new generation but also the older generation of customers can be reached out. Mostly the internet is being used by people who belong to the new generation but there are still many old people who belong to the older generation and they too can be potential buyers.
There are plenty of ways to communicate with your customers so that the companies can advertise it even more. So even if the customers don’t read the newspaper they still come across the ad on television. If they don’t also watch television, there is still a radio for that. And if the consumer is devoid of all of these, he or she will surely come across one of the many billboards advertising for the product.
Online & offline marketing
To increase your reach, your brand may run online marketing campaigns on many platforms, or it can be run offline like “newspaper or tv or radio broadcast”
But you must say “Are we connected to our right target audience?”
Marketing for both online and offline is crucial, especially if you’re trying to capture the market of your right target audience and your competitor. A study has shown that 60% of millennials prefer the ADS on both of marketing funnels “offline and online”
When creating your marketing strategy, you should be sure to not ignore the offline marketing. It has many benefits.
Of course, you shouldn’t ignore online marketing either. Many of the tips in this article can complement online marketing campaigns. If you put on an event, for example, you will likely want to promote the event online to get people to attend.
Ultimately, the best solution for many businesses will be to include a range of marketing strategies to hit specific marketing goals.
So, how do you link your advertising with your online and offline marketing?
